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EN / PT
No. 031 · Client site

Orthodontic clinic website

Multilingual website for a clinic, a static Next.js site on AWS whose blog writes itself from the clinic's Instagram.

In production
Period
2026-01 → now
Platforms
Web · AWS
Role
Solo, for a client
Tech
Fig. 1 · Home on desktop
Fig. 2 · Blog article
Fig. 3 · Home on a phone

§1The problem

The clinic needed a fast website, well ranked in search engines and in 4 languages, without anyone having to write articles by hand every week.

§2What I built

  • SiteNext.js with static export, 4 languages (pt, en, fr, es), SEO (sitemap and redirects generated at build time, SEO audit) and checks before the build.
  • Daily robotTakes the day's Instagram post, generates 4 articles (one per language), validates them, saves them to the site's database, notifies by email and makes the commit that triggers the deploy.
  • Weekly planContent plan (trend research + email) and an undo/republish button for posts.
  • DeployGitHub Actions: S3 + CloudFront on every push to main.
  • Email forwarderOn AWS (SES + S3 + Lambda), with a repeatable setup script.

§3The hard parts

5 entries
  1. 01

    Feed source

    Switched from BrightData to Meta's Graph API (free, original-resolution images, real timestamps). The old source changed format and the robot spent ~2 weeks reporting “0 posts” with no error at all; now I compare real posts with what the fetch returns when investigating.

  2. 02

    Resilient pipeline

    A rolling 48 h window to recover late runs without duplicating published posts; exit codes that tell permanent errors from temporary ones.

  3. 03

    Meta token

    The token is long-lived (~60 days) and the robot renews it at the start of every run.

  4. 04

    Content in 4 languages

    With automatic checks before publishing.

  5. 05

    A concurrency trap

    The robot rewrites the whole config file at the end; editing it during a run silently lost the edit (documented).

§4Result

languages
4
articles per daily run
4

The site is live and the robot generates articles in 4 languages per run (the latest automatic run, in November 2026, published 4 posts in 4 languages). I don't have traffic or conversion numbers.

§5Stack

  • Next.js 16 (static export)
  • React 19
  • next-intl
  • Tailwind 4
  • TypeScript
  • SQLite (better-sqlite3)
  • Meta Graph API
  • LLM via command line (text generation)
  • AWS (S3, CloudFront, SES, Lambda)
  • GitHub Actions
  • Lighthouse / Yoast SEO audits